Walsall is a town which proudly celebrates its rich heritage and history as a bustling hub of industry in the West Midlands. From leather to coal, iron, brass and limestone, the home of the English saddle manufacturing industry is always hard at work, honing, developing, producing, which is something which we at The Cake Store have in common with this inspiring town! We share a strong creative flare and we felt it was only right to saddle up our gingerbread baker and ride out with our vans to deliver our colourful creative cakes to the industrious people of Walsall.